Looking Fourth

It's been great to watch the increase in Battery (BEV) and Plugin Hybrid Electric Vehicles (PHEV), as car owners we chose to move to PHEV around 18 months ago.  The rationale for PHEV versus BEV was driven by an observation of the distribution of EV charging stations and our own behaviours in terms of location. If you live in Bangkok and very rarely leave, a BEV is a truly viable option, for us less so (for now). You might call it hype, you might think about innovation distribution, or some other frame of reference that helps you find the right box to frame your observations on the state of the EV charging in Thailand today. At the time of writing this in May 2023 there are 13, yes thirteen, different EV networks. Each has their own app, and each requires yet another username and password to be remembered. It shows the latent potential that so many organisations are choosing to invest in network build out, this is not a small capital expenditure process. To me as a user it's ju...

  & The Blog... Looking Fourth Why is this blog called Looking Fourth? This is a supplement to my personal side project, The 4th Horizon . For the last nine years I have been working with Microsoft in all things to do with digital strategy and digital transformation. What became apparent is that the majority of customers, large and established businesses, were struggling with the practicality of trying to identify, prioritise and execute transformation projects grounded in technology. A small team combined and adapted concepts like McKinsey Three Horizon Model x and Geoffrey Moore's horizons as laid out in his work "Zone to Win" x . Every model and framework has strengths and constraints are they are more or less relevant depending on the context. "All models are wrong, but some are useful"     George Box, 1976                           So, whilst both horizon models have merit...