Looking Fourth

  & The Blog... Looking Fourth Why is this blog called Looking Fourth? This is a supplement to my personal side project, The 4th Horizon . For the last nine years I have been working with Microsoft in all things to do with digital strategy and digital transformation. What became apparent is that the majority of customers, large and established businesses, were struggling with the practicality of trying to identify, prioritise and execute transformation projects grounded in technology. A small team combined and adapted concepts like McKinsey Three Horizon Model x and Geoffrey Moore's horizons as laid out in his work "Zone to Win" x . Every model and framework has strengths and constraints are they are more or less relevant depending on the context. "All models are wrong, but some are useful"     George Box, 1976                           So, whilst both horizon models have merit...